Drinking and driving advertising -
Is this text fair?
No, the text wasn’t fair, drink driving can happen to anyone of any ethnicity. However, in the advertisement it makes it appear as though it was mainly white + Maori guys who drank excessively and irresponsibly, ending up in crashes and trouble with other people.
How are children, teenagers, or young adults constructed in this text?
In this ad it presents the characters as college students or around young adults who are the big drinkers and act irresponsible and cause incidents. This ad was very directed toward young adults and maybe even teenagers however it excluded adults and children completely.
How does the text present age, gender, or cultural groups?
Males - Like to drink alcohol a lot and stare at women and cause incidents due to recklessly drinking.
Females - Don't drink enough for it to be a problem, just there to be eye candy, responsible enough not to crash or cause issues with alcohol
Ethnicity - Asian people were too smart to drink, the white guy was supposed to be the sober driver but fucked up, Maori blokes were the ones drinking and trusted the other white guy to be the sober driver but ultimately got screwed over by him.
Why is the text written this way?
The text was written this way so that people can understand and start to grasp how important and serious drunk driving is and how much it can affect yourself and the people around you. Overall it tells us to be responsible when drinking cause it can go downhill very fast and people can get hurt.
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